Booking Holdings operates at significant scale in the internet services and retailing sector, with an Impact500 score of 67.5 and a D grade in the current modeled research cycle. Its strongest modeled pillar is environmental, while future research will continue to test disclosure quality, implementation evidence, and outcomes against sector peers. For companies in this industry, responsible sourcing, frontline work, product stewardship, packaging, and value-chain emissions are central responsibility issues. The opportunities identified in this report are forward-looking practices, not findings of misconduct or evidence that a program is absent. Structural facts retain their source year, and readers should consult the evidence and document sections before using the profile for decisions.
Company overview
Business context and responsibility.
Booking Holdings is a large internet services and retailing organization headquartered in Connecticut. Founded in 1996, the company has developed through multiple business and market cycles into an enterprise serving consumer, retail, wholesale, and supply-chain markets. The organization reports approximately 0 employees and $26.9 billion in annual revenue in the structural dataset used for this profile. Its Fortune rank of 169 is retained with the published 2026 source year and should not be read as a current ranking. Its competitive position is supported by brand reach, purchasing scale, distribution networks, and direct customer relationships. Operations of this scale typically span multiple regions, customer groups, suppliers, and regulatory environments, making consistent governance and performance measurement central to long-term strategy. From a corporate-responsibility perspective, the most material research questions concern responsible sourcing, frontline work, product stewardship, packaging, and value-chain emissions. Impact500 evaluates the company through environmental performance, financial responsibility, philanthropy, and ethics. The profile therefore emphasizes comparable disclosure, evidence of implementation, board and executive accountability, and year-over-year outcomes. Company-specific assertions remain linked to cited evidence; modeled indicators and sector-based research guidance are labeled separately until analyst verification is complete.
Executive leadership
Glenn D. Fogel
Chief Executive Officer
Appointment year pending verification
Glenn D. Fogel currently leads Booking Holdings. Impact Horizon last checked this leadership record on 2026-08-22.
Fortune rank and leadership are displayed with their source year and latest review date. Expanded profiles may retain historical structural facts and modeled Impact Horizon responsibility values pending analyst review.
The published internet services and retailing cohort contains 14 companies with an average CSR score of 75.2. Comparisons emphasize disclosure quality, verified outcomes, and sector-specific operating risks.
Competitive position
Ranked #14 in its published peer group.
Booking Holdings scores 7.7 points below its industry average and changed +0.8% in the latest cycle.
Industry benchmarks
Performance against published peers.
Environmental
88 vs 79.2
Philanthropy
62 vs 75.4
Ethics
60 vs 73.0
Financial responsibility
60 vs 73.1
White markers show the published industry average.
Opportunities for improvement
Forward-looking priorities.
These recommendations reflect sector best practices and research priorities. They are constructive opportunities, not claims that a program is absent or that current performance is deficient.
1
Expand supply-chain traceability and publish supplier labor, environmental, and remediation outcomes.
2
Set measurable targets for packaging, waste, product circularity, and value-chain emissions.
3
Strengthen frontline workforce development, scheduling, safety, and advancement reporting.
4
Align community investment with local needs and report multi-year outcomes rather than activity totals alone.
Strengths
Clear targets, consistently disclosed performance, and accountable executive ownership.
Watch areas
Continued reporting depth and independent validation remain material to future scores.
Industry context
75.2
Internet Services and Retailing average
Below sector average by 7.7 points
Key strengths
Enterprise-scale operations
Published corporate information
Watch areas
Company-specific outcome evidence remains under review
Historical timeline
Score history and CSR milestones.
202163.5
Baseline research cycle established.
202264.3
+0.8 points from prior cycle.
202365.1
+0.8 points from prior cycle.
202465.9
+0.8 points from prior cycle.
202566.7
+0.8 points from prior cycle.
202667.5
+0.8 points from prior cycle.
CSR initiatives
Programs under review.
Insufficient public information available.
Impact Horizon analysis
Risk Analysis
Sector-relevant exposures for Booking Holdings, interpreted against the current peer data. Inclusion is not evidence that an adverse event occurred and does not change the CSR score.
Risk profile: High Risk
Analyst observation
Analyst Observations
Research-based interpretation of the current Impact Horizon dataset. These observations are analytical judgments, not company-reported facts.
AO-01
Major strength
Environmental is the strongest current pillar at 88.0. This is a comparative signal from the Impact Horizon dataset, not an external assurance opinion.
AO-02
Important gap
Financial responsibility is the lowest current pillar at 60.0 and is the clearest area for deeper source review.
AO-03
Trend
The latest published research cycle moved +0.8 points. The change describes the dataset and does not by itself establish causation.
AO-04
Industry context
Booking Holdings ranks 14 of 14 Internet Services and Retailing companies and scores 7.7 points below the peer average.
AO-05
Area to monitor
Technology / Cyber Risk is the leading sector-relevant watch area in this profile. Its inclusion identifies research exposure, not a finding of misconduct.
AO-06
Potential opportunity
Expand supply-chain traceability and publish supplier labor, environmental, and remediation outcomes.
